Azuga Telematics expected to improve its brand visibility and moreover, help with employee commitment. Azuga needed to draw new talent while also holding on to the current talent. One of the challenges was to conduct external events to attract brand awareness, while the other was to boost the morality of its present workforce.
That is when peoplecom ventured in with an arrangement, customized to Azuga’s prerequisites. The association required external events and they were arranged. They included digital branding via social media and offline events via outreach campaigns. The outcome — employee fulfilment that helped them establish trust and dedication towards Azuga.