Thorogood expected to interface with their employees who are of an average age of 24yrs. The objective was to make an office situation where an individual will keep on developing alongside the association. The organization needed to engage the millennials and their hunger for learning, offer content for perusers with a short attention span and have a commitment towards the association and its heritage.

PeopleCom thought of a bulletin that was trendy, enormous contributions to pull in the whole group in a 12 pager that was available on the cell phone, and a commemoration photograph book for the representatives. This brought about the best click rates for each release of the pamphlet, and commitment expanded to 64 per cent in only two versions — a success!